Marketing

Marketing dilemma

2013-02-20, Nerijus Čelkonas

Marketing dilemma

It‘s a long-known truth that marketing‘s goal is to present a right product at the right place for the right price and using the correct promotion activities. If we analyze every aspect separately in the light of today‘s realities, we‘ll see...

Innovation spread in retail

2012-10-16, @BalticForge

Innovation spread in retail

 No matter what economical difficulties we are facing and going through, we anyway going to keep visit shops and shopping centers, buy food, clothes and other necessary in everyday goods. Business...

Where the hell are the consumers?

2012-07-23, Nerijus Celkonas

If this question had one answer, all marketing specialists would lose their jobs. Press, radio and TV were the only mediums between businesses and consumers for years. Press moves online, radio is losing its audience to IPod (thanks to Steve Jobs once more) and only TV is the last unmoved...