2012-08-21, Nerijus Celkonas

The impact of information exchange – Hub‘s vanish

The impact of information exchange – Hub‘s vanish

In this series of articles we‘ll present future insights and how will this change our consumption. Centralized (Hub) consumption, communication and life points disappear. Is decentralization is the future domain?

Since the dawn of time people gathered into groups. The main reasons were primitive – feeding and reproduction. We hunted in groups, we also lived in groups. Through the ages of evolution these habits haven‘t changed essentially – we live in groups in cities, we work in groups at offices, we live in groups – families (we don‘t have to hunt for the food per se, but we have to hunt money).

So why do people gather in groups?

Control (management) domain – country, corporation, family – people need a leader, because not all individuals are equally intelligent and the more intelligent ones have to lead the rest of the masses. Also it’s easier to survive and reach goals.

Functional (knowledge) domain – media, educational institutions, asset management – centralization is all around us – media Hubs, universities, aviation companies and hotels, brokers and banks – everything is concentrated in Hubs.

Logistic (costs) domain – factories, supermarkets, supply centers, health, service and leisure institutions – consolidation (centralization) is the axis of logistic science. It’s cheaper when the good is in one place and all of its consumers “run” to one place and consume it.

Is it written in our genes and will never change or is it humans that don’t want to essentially change?

Everything that connects and changes any objects is information. How we exchange information also influences us and our environment. Without information exchange nothing would exist. Such trifle for the untrained eye as internet ESSENTIALLY changed the basis of our world. Information exchange became decentralized and I’m not talking about “Twitter” or “Facebook” – it’s much greater than that.

We can’t manage these changes for now, but can we at least comprehend them?

Control (management) domain – information exchange upheaved the regimes of the Middle East, the publicity of information tones down the actions of Russian or Belarus leaders. How did Wikileaks changed the world? Corporations are too big to be able to compete with start-ups, remote workplaces become not only fashion, but also means of competition. There’s more and more divorces and more often people live in formalized relationships or in order to protect their assets, not even mentioning that match-making completely virtualized.

If the initial purposes of gathering into groups was control and goal achievement, the universal accessibility of knowledge and increase in the “sausage limit” (the limit when money doesn’t motivate anymore) principally fulfill these goals. Is future in individuals’ hands? Will we see a widening gap between intelligent and other people (like the gap between rich and poor in the XX century)? How will the Hubs of countries, corporations and families change? Follow these series of insights @BalticForge.

Functional (knowledge) domain – printed media is dead, online media moguls understand that they’re losing their absolute domination and any blogger or specialized page take away users from the standard news Hubs. Even more, news or article writers aren’t professional journalists. The army of Forbes.com contributors is only the beginning of media transformation. “Twitter”, “Facebook”, “LinkedIn” duplicates the primary information instantly to millions of people.

Education is losing its primary significance as progress outruns science. Educational programs get old before the graduation of one students’ class. “Wikipedia”, “Khan Academy”, “Wolframalpha” or other self-education portals allow us to study independently. Distance learning allows for distance education. More and more progressive people chose not to send their children even to primary school. More and more TOP businessmen of the world admit to never finishing college and are proud of it. More often phrases that youth should be taught to think and not to accumulate information are heard.

Traveling becomes available to wider circles, you can order a ticket, hotel or a car in 5 minutes at one place. Thailand, the Caribbean or Hawaii are the Hubs that attract tourists from all over the world.

How will the decentralization of information change the media, education, and tourism and asset management? Is personalized media - the future? How will we manage the masses and what will marketing do? How will we form opinions and create armies of consumers? Will universities disappear and a diploma will only become a relic of the past? Will learning programs become personalized and individual? Will we work where we rest? Will money lose importance and for those above the “sausage limit” won’t be needed at all? Follow these series of insights @BalticForge.

Logistic (costs) domain manufacturing control, demand management, just-in-time supply, and change of manufacturing spots – all of this – is the outcome of quick information. E-commerce or even decentralized trade portals such as eBay and Amazon (though still Hubs) changed consumption processes for ever. We can see and wire our money to any place in the world instantly. Governments are automating their processes, e-services become more and more popular. Online games or other leisure activities such as social networks, casinos, movie and music portals allow delivering information directly to the user’s home.

What’s in the future of these fields? Will we print our steak at home using “Peter Thiel 3D” printers? Will trade disappear and we’ll just share everything? We won’t compound and transport goods, but print them? Maybe no goods will be needed at all? Will people learn to control own hormonal system in order to self-treatment? Will leisure become only the matter of our imagination like dreams are? How will we manage property and will real estate and stock be future values? Futher explore the future of retail.

Follow these series of insights @BalticForge.


 Author Nerijus Celkonas, CEO Qwekee.com

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